Chapter 7: Creating Rapport 111
Viewing the communication wheel and developing rapport
Classic research by Professor Mehrabian of the University of California at Los
Angeles (UCLA) looked at how people receive and respond to live communica-
tion. He suggests that when an incongruity exists between what you say and
how you say it, 7 per cent of the message is conveyed through your words, 38
per cent comes through the quality of your voice, and a massive 55 per cent
comes through gestures, expression, and posture (check out Figure 7-1).
Although opinion is divided on the actual percentages, most researchers are
in agreement that messages aren’t just conveyed in words, but that the tone
of your voice and body language has a strong impact. If you’ve ever heard
people say that ‘everything’s fine’ when clearly they aren’t well, you know
that the impact of what you see in the other person influences you more than
the words spoken.
Figure 7-1:
The impact
of your com-
munication.
38%
tone of voice
55%
facial expression,
gesture, body
posture
7%
words
Clearly, first impressions count. Do you arrive for meetings and appoint-
ments appearing hot and harassed or cool and collected? When you begin to
talk, do you mumble your words in a low whisper to the floor or gaze directly
and confidently at your audience before speaking out loud and clear?