26 Part I: Introducing NLP
You can’t not communicate
Have you ever smiled at someone and said something really polite, but been
thinking, ‘just drop dead’? No? Just as well, because we bet that the way you
held your body or gritted your teeth didn’t fool anyone. We’re sure that if the
person on the receiving end of the message had studied NLP, or even had
some sensory acuity, they would detect the lack of warmth in your eyes, the
grimace in your smile, or the snarl in your voice. So even though you didn’t
say ‘drop dead’, you’re still communicating that message.
This fact is shown in a fascinating study, pioneered by Professor Albert
Mehrabian. This research established that, when talking about feelings and
attitudes – particularly when a discrepancy exists between body language
and the words being used – what you say has a very small impact compared
with the tone you use and how you hold your body. Other studies have sub-
sequently suggested that the influences, in percentage terms, are as follows:
✓ Verbal (the words you say): 7 per cent
✓ Tonality (how you speak): 38 per cent
✓ Physiology (your body language): 55 per cent
Individuals have all the resources they
need to achieve their desired outcomes
We love this presupposition because it’s so positive! This phrase means
that everyone has the potential to develop and grow. The important point to
make here is that you may not have all the internal resources you need, but
you do have the necessary internal resources to acquire new internal and
external resources.
Your lead or primary representation system
You experience your world through your five
senses – visual (eyes), auditory (ears), kinaes-
thetic (feelings and touch), olfactory (smell),
and gustatory (taste). At times, particularly
when you’re stressed, you may use one sense
in preference to the others to collect data about
your world. This system is called your lead or
primary representational system, and it influ-
ences how you learn and the way you represent
your external world inside your head. We talk
more about using the five senses in Chapter 6.