146 The Business of Value InvestingKey Takeaways
- In investing, and in life, having the discipline to say no can mean the
 difference between success and failure.
- Price is what you pay, and value is what you get. The price paid for an
 investment will determine the value gained.
- Being disciplined usually means avoiding what’s popular on Wall
 Street.
- Be prepared to look stupid in the short run when you are saying no
 while everyone else is saying yes.
- Having discipline cuts both ways: Don’t split hairs trying to bottom
 fi sh a stock price. Focus on pricing the business, not timing the stock. An
 undervalued business with a wide margin of safety will be a good investment
 whether it’s bought at a share price of $20 or $17.
- In the short run, market prices refl ect investor sentiment; in the long
 run, market prices weigh on the fundamentals of a business.
- Invest for capital preservation fi rst and capital appreciation second.
- Maintaining a disciplined approach and not being emotional are not
 easy in investing, but the qualifi cations needed to do so are simple.
CH007.indd 146CH007.indd 146 9/2/09 11:47:28 AM9/2/09 11:47:28 AM
