226 The Business of Value Investing
The obvious preference is to have intrinsic value grow; the lat-
ter situation, which is combination of a declining market price and
intrinsic value, is fraught with speculative characteristics. Trying to
play a seesaw game with declining market prices and intrinsic values
can lead to permanent losses of capital if the loss in intrinsic value
turns out to be something more than a temporary impediment.
Value investors, of course, love to explore in industries currently
suffering from lack of interest in the market due to a temporary set
of problems. Indeed, when this is the case, investors must demand
a high margin of safety to compensate for any further declines that
are very likely to occur as the business adjusts itself. Just as easily as
they can overshoot, it ’ s very possible that markets may undershoot
and remain depressed for a prolonged period. Witness the charac-
teristics of the bear market that took fi rm hold in 2008 and con-
tinued into 2009. By November 2008, the Dow touched a multiyear
low of 7,500 before rising back above 9,000 in January 2009. Less
than six weeks later, the Dow was back to 6,700, a level that erased
any market gains achieved during the late - 1990s bubble and the
2003 to 2007 rally.^1
In any event, companies that continue to increase intrinsic value
reward the investor doubly by an accompanying rise in the stock price
and a higher price to earnings (P/E) ratio multiple being assigned
to the business. There is no rule in investing that a growing intrin-
sic value will lead immediately to a growing market value. Indeed, in
periods of market pessimism, market values can continue to decline
even though intrinsic values may not. That ’ s why value investors heed
Ben Graham ’ s assertion: In the “ short run, the stock market is a vot-
ing machine; in the long run, it is a weighing machine. ” Ultimately,
a business that grows its profi ts and net worth will be followed by a
stock price that refl ects those strong fundamentals. And often, when
this happens, the market assigns a higher multiple on that perform-
ance. Thus, all of a sudden a company that earns $ 2 per share and
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