Professional Search Engine Optimization (SEO)

(Ann) #1
Additional IBP tools 232

Step 4:


This window allows you to choose which web page elements should be analyzed. In
general, you should analyze all web page elements.


·Document Title: this is the title of the web page (as specified with the HTML tags


...)
·Body Text: this is the visible text of the web page
·Bold Body Text: this is the visible text of the web page between ... tags
·META Keywords: this is the text in the invisible META Keywords tag
·META Description: this is the text in the META Description tag, which is not in the
visible text
·H1-H4 Headline Texts: this is the text between the headline tags, for example the

...

tags
·All Link URLs, backlink URLs, Outbound Link URLs: these are the link URLs in
the tags
·All anchor texts, Inbound anchor texts, Outbound anchor texts: these are the
anchor texts between the
... tags
·IMG ALT Attributes: this is the text in the attributes
·HTML Comments: this is the text in the HTML comments
·Web Page Parts Combined: this includes the document title, all meta tag contents,
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