SALESPROMOTIONANDPUBLICRELATIONS 205
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AD8. 1 Here'sanexcellentexampleofa salespromotion.
hotelmanagementprovides pricereductionsonticketstolocaltheatersfortheirguests,is
it partoftheproductoris it a devicetoattractcustomersfora limitedperiodonly?Again,
:heanswercanonlybegivenoncethequesiionaboutperformanceisasked. Eventhen,
therestilllendtobeelementsofadvertising,personalselling,publicrelationsandsales
promotioninmanypromotionalvehicles,andthismaybetherightapproach.Acandy