266 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT
TABLE10.1 TvpesofModernWholesalers
Typa
Full-servicemerchandise
wholesaler
Limited-servicemerchant
wholesalers
Agentsandbrokers
Manufacturer'ssales
Facilitator
Definition
Taketitletothemerchandise andassume
theriskinvolvedinanindependent
operation;buyandresellproducts;offera
completerangeofservices.
Taketitletoth e merchandiseandassume
theriskinvolvedinanindependent
operation;buyandresellproducts;offera
limitedrangeofservices.
Donottaketitletothemerchandise;b ring
buyersandsellerstogetherandnegotiate
thetermsofthetransaction:agents
merchantsrepresenteitherthebuyeror
seller,usuallyonapermanentbasis;
brokersbringpartiestogetherona
temporarybasis,
Owneddirectlybythemanufacturers;
performswholesalingfunctionsforthe
manufacturer,
Performsomespecializedfunctionssuch
asfinanceorwarehousing;tofa cilitatethe
wholesaletransactions;maybe
independentorownedbyproduceror
buyer.
Subcategories
- General
- Limited-line
- Cash andcar,y
- Rackjobbers
- Dropsr.i ppers
- Mai lorde,-s
Agents
- Buyingagents
- Selling agents
- Commissionmerchants
'Manufacturers'age"lts
Brokers
- Realestate
- Fooe
- Otherproducts
- Warehouses
- Financecor:lpanies
- Transportationcompanies
. Trademarts
:!1puts Management PhysicalDistribution Output
Activities Activities
Materialhandling
)
Procurement
Land
r
oot09
)
Packaging
{nm,'lmty
) r
pPt
''' )
Facilities Traffic&transportation
Equipment Coordination Warehousing/storage Placeutility For Vendors
Personnel Orderprocessing
Technology Control Inventorycontrol Possessionutility Customers
Finance Parts&servicesupport
Retumgoodshandling
Plant&warehousesiteselection
Products
Rawmaterials
In-process
Finished
Replacements
FIGURE10.5 Thephysicaldistributionmanagementprocess