52 Rebuilding West Africa’s food potential
- Traditional export commodity model: historical overview
and case studies
2.1 OverviewColonial legacy
During the colonial period in West Africa, great efforts were made to introduce new value chains
deemed suitable for the agro-ecological conditions of the sub-region. The objective of the colonial
administrations was to launch new agricultural sectors with great demand potential in the processing
and consumption centres in Europe. The main crops introduced to the region were cocoa, coffee,
cotton and groundnuts (palm oil is native to the region) (Blein et al., 2008). The table below summarizes
the dates of introduction of these crops in the region.Table 4. Commodities studied and their key characteristics (Cont.)
Commodity /
countryKey
actor(s)Primary
marketDegree of
integrationRole of small-
holdersPotential for
growthTraditional exportcommoditiesCocoa
(Côte d’Ivoire)State;
parastatalsExport
(Europe)Vertical inte-
gration with
multinationalsLarge; diverse size
of farmers; tied to
cocoa collection and
initial processingLimited growth;
some recovery due to
improved prices; but
return is slow
Cotton (Mali) State;
parastatalsExport
(Europe)Vertical
integration
up to exportsNumerous small-
scale producers;
closely linked with
cotton buyers
(inputs, prices)Weak; prices; yields;
and changing relative
incentives are unlikely
to see a significant
return of cottonNon-traditional high-valueexport commoditiesBanana
(Côte d’Ivoire)Private;
agro-
industryExport
(interna-
tional and
regional)Integration
with Nordic
retailersTwo segment
market- small
scale excluded
from export
opportunitiesMedium growth;
standards may be a
limiting factorPineapple
(Ghana)Private;
agro-
industryExport
(interna-
tional and
regional)Integration
with Nordic
retailersTwo segment
market- small
scale excluded
from export
opportunitiesMedium growth;
standards may be a
limiting factorStaple food value chainsCassava
(Ghana)Private;
mostly
small scaleDomestic;
regionalLimited Smallholders
dominate the
value chain,
especially womenHuge potential
for growth; food
demand; industrial
demand
Maize
(Burkina Faso)Private;
multiple
actorsDomestic;
regional;
multi-
market
outletsLimited Smallholders
dominate the
value chain
especially womenHuge potential
for growth; food
demand; industrial
demandSource: Authors