Cover_Rebuilding West Africas Food Potential

514 Rebuilding West Africa’s food potential

3.1 Large wholesalers

Intermediaries are divided between wholesalers and retailers. Wholesalers can be ranked in several

categories: large, collectors, and mixed wholesalers/retailers.

These focus exclusively in fufu and operate on local and border markets. They generally possess

marketing equipment composed of trucks and storage buildings. In Yaoundé, there are six in the

Mokolo market. These mainly source cassava products from the Eastern region, and to a lesser extent

from the Grand Mbam, sourcing through a network of collectors who are generally shareholders of

the wholesale business. Those large wholesalers often come from the Northern regions.

Marketing channels of gari, fufu and waterfufu in the final consumers’ markets (Douala and Yaounde)^8

Figure 1. Presentation of the main stakeholders of the cassava by-products marketing chain

(cases of Yaoundé and Douala markets)

Source: PNDRT, 2010

(^8) This part is based on the study of Agropme (2010) which was commissioned by PNDRT and l’IRTCM.
Wholesalers

• Large


• Wholesalers/collectors


• Wholesalers/retailers

PRODUCERS

Processing gari, fufu, waterfufu, and

cossettes from raw cassava

Processors/Exporters

• To neighboring countries


• To international markets

Resident Retailers in market places

District Groceries

(Boutiques)

RESTAURANTS Households