emotional beatings, no doubt), and asked why a secretary would be
allowed to give design feedback. She pulled herself up in her chair and said,
“Well, you do want this to be the best product it can be?”
“The best it can be.” She was somehow convinced that her opinion
overshadowed all others, including those of the art staff. In her mind, she
was actually saving the design. Stories like this abound.
You’re Not The Only One
Wanting to feel I was not alone, I posed the question to the art directors
among my umpteen connections on LinkedIn. The responses were varied,
passionate and maddening at times. One of my favorite Los Angeles art
directors gave me a list of her favorite sayings overheard in committee
meetings:
My wife wants more circles.My husband says it doesn’t hit him in the gut.My kids say there are too many words.My dog didn’t wag its tail.The waiter said he’s seen something just like that in France.I need more oopmh in it.I’ll know it when I see it. So go back and make more.I love what _____ did. Can you do the same, but with carrots?What are you doing after work?