Listen and Prioritize
A lot of content is on the Web, and keeping up to date on current
happenings can be a full-time job. So, even if you don’t want to add to the
already buzzing stream of information, you can make your mark by being a
good content curator or librarian.
Librarians rock. They don’t know the content of all the books in the library,
but they know exactly where everything is and can give you what you need
in seconds. You could be that person.
Maintain a good number of RSS feeds, and bookmark them with clear
simple notes and proper tags. Use social bookmarking to do the same with
content that doesn’t come via RSS feeds. I follow a few people who do
nothing but this and they do a splendid job.
One very successful feature of my blog is my “Things that made me happy
this morning” column. In it, I list links that I found in my RSS reader and got
me excited or prompted a chuckle. I do the same on the official Yahoo
Developer Network blog with the Tech Thursday feature. None of this takes
much time because I check a lot of websites daily anyway — but I do take
time to put them in a list and write a few words about each. It helps me
organize my bookmarks, and the world thanks me for it.
Summary
These are just a few ideas you can use to get yourself noticed on the Web.
Most are free or fairly inexpensive, so before you spend a lot of money on a
social media expert or SEO consultant, have a go on your own. Before you
know it, you’ll find yourself enjoying being a known Web citizen.