National Geographic Kids - UK (2022-03)

Email

Name

Age

Gender and sex

Sexual orientation

Marital status

Race

Religious belief

Live location

Home address

Employment status

Past employers

Job title

Pet ownership

Mobile number

Home phone number

Phone, device type

Country of birth

Interests

Height

Weight

Current employers

Bank account details

Salary

Social profile (friends)

Social profile (hobbies)

Social profile (interests)

PERSONAL DATA: Hobbies

Allergies and intolerances

Health and lifestyle

Image recognition (face)

Image recognition (environment)

Image recognition (object)

Contacts

Voice recognition

Access to image library

Languages

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29 of 37 24 23 22 19

29 of 37 19 17 10 8

EXPLORE | DATA SHEET

Many apps share data.

Spotify, for example,

can tap into your social

myour media profiles to learn usical interests.

If you share a photo

on Instagram of a con-

cert you’ve attended, the artist or band might

show up in your Spotify

Types of imaging recommendations.

CLICKING “ACCEPT” without reading the

fine print is the norm for many of us when

first accessing a digital app. But what exactly

are we accepting? Clario, an internet-security

software company based in the United Arab

Emirates, compiled 2021 data from some of the

world’s most used apps to assess which data

they can collect and store once we tap that

button. The information includes the basics

such as name, date of birth, and email address.

But it can quickly get more personal, from our

pets and hobbies to height, weight, and sexual

orientation. Many apps also can store bank

information and connect to our social media

accounts. Social media apps—increasingly

under fire for privacy concerns—collect data

from the broadest variety of sources.

... IN APPS

Meta said last November that it would

stop using facial recognition on Face-book—and that executing the change

would result in the deletion of more

than a billion people’s individual facial recognition templates.

FILLED BOXES

INDICATE

DATA CAN BE COLLECTED

SOURCE: CLARIO.CO. DATA ARE FROMA COMPANY CAN COLLECT AND STORE ONLY AFTER SECURING USER PERM JULY AND NOVEMBER 2021 AND INCLUDE DATA ISSION.

Applications are ordered by category and amount

of data they can gather.

Object: Identifies

an object or prod-uct within an image

Background:

Detects elemthe environments in ent

Facial: Recognizes

people and their key features

Image recognition

helps comstudy an app user’s panies

appearance and

surroundings to

tailor ads to that person’s needs and

interests. Of the 58

apps in this study,

16 use somimage recognition.e form of

In 2021 an ex-employee of Facebook (now named Meta)

leaked documabuses within the coments about privacy and mpany. The Facebook app can access isinformation

the most data directly; all other Meta apps can gather

data from the Facebook app if accounts are linked.

Top collectors owned by Meta

Top collectors

Apps for social networking (Facebook and Instagramdating (Tinder and Grindr), and transportation (Uber) ),

are data collection leaders. For example, Facebook

can mine information from 29 of the 37 personal data

variables examined in the study.