9781118041581

(Nancy Kaufman) #1
Summary 533

tree, he decides to assign a .5 probability to each branch. Do you
agree with this procedure or not? Explain.


  1. In 1976, the parents of a seven-year-old boy sued a New York hospital for
    $3.5 million. The boy was blinded shortly after he was born two weeks
    premature. His parents claimed that hospital doctors administered
    excessive oxygen to the baby and that this caused the blindness. The
    case went to trial, and just as the jury announced it had reached a
    verdict, the lawyers for the two sides arrived at an out-of-court
    settlement of $500,000.
    a. If you were the parents, how would you decide whether to accept the
    settlement or wait for the jury’s decision? What probability
    assessments would you need to make? Would you have accepted the
    settlement?
    b. Answer the questions in part (a), taking the hospital’s point of view.

  2. For five years, a firm has successfully marketed a package of multitask
    software. Recently, sales have begun to slip because the software is
    incompatible with a number of popular application programs. Thus,
    future profits are uncertain. In the software’s present form, the firm’s
    managers envision three possible five-year forecasts: maintaining current
    profits in the neighborhood of $2 million, a slip in profits to $.5 million,
    or the onset of losses to the tune of $1 million. The respective
    probabilities for these outcomes are .2, .5, and .3.
    An alternative strategy is to develop an “open,” or compatible,
    version of the software. This will allow the firm to maintain its market
    position, but the effort will be costly. Depending on how costly, the firm
    envisions four possible profit outcomes: $1.5 million, $1.1 million, $.8
    million, and $.6 million, with each outcome considered equally likely.
    a. Which course of action produces greater expected profit?
    b. Roughly speaking, which course of action appears to be less risky? If
    management were risk averse, would this fact change its preferred
    course of action?

  3. A European consortium has spent a considerable amount of time and
    money developing a new supersonic aircraft. The aircraft gets high marks
    on all performance measures except noise. In fact, because of the noise,
    the consortium’s management is concerned that the U.S. government may
    impose restrictions on some of the American airports where the aircraft
    can land. Management judges a 50–50 chance that there will be some
    restrictions. Without restrictions, management estimates its (present
    discounted) profit at $125 million; with restrictions, its profit would be
    only $25 million. Management must decide now, before knowing the
    government’s decision, whether to redesign parts of the aircraft to solve
    the noise problem. The cost of the redesign program is $25 million. There
    is a .6 chance that the redesign program will solve the noise problem (in
    which case, full landing rights are a certainty) and a .4 chance it will fail.


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