9781118041581

(Nancy Kaufman) #1
580 Chapter 13 The Value of Information


  1. A distribution between $46 and $70 has noeffect on the optimal number
    of buyers. The marginal benefit (MB) of contacting an extra buyer
    depends on the dispersion of prices, and this is unchanged. For a
    distribution between $46 and $58, the standard deviation is half as great
    as originally, and so is marginal benefit. The optimal number of buyers is
    either two or three (a tie). The MB of adding a third buyer is $1 million,
    identical to MC.


c13TheValueofInformation.qxd 9/26/11 11:02 AM Page 580

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