The Economic Sources of Beneficial Agreements 633comes along the payoff frontier are efficient. For instance, consider an agree-
ment at a $520,000 price. Any change in price that makes one party better off
necessarily makes the other worse off; that is, there is no other agreement that
is better for both parties. Thus, this agreement is efficient.
This example, simple as it is, illustrates the mixture of cooperative and
competitive elements in bargaining. The parties must cooperate to reach some
mutually beneficial agreement. But, of course, the price at which an agreementFIGURE 15.1
The Zone of
Agreement and the
Payoff Frontier520 540 560 580 600
(a) Zone of AgreementABCSeller’s
profitBuyer’s
profit
⎩⎪⎨⎪⎧ ⎩⎪⎪⎪⎪⎪⎪⎪⎨⎪⎪⎪⎪⎪⎪⎪⎧P = $5406040200 20 40 60 80
Seller’s Profit (in Thousands of Dollars)80A
P = $540B
P = $560C
P = $580Buyer’s Profit (in Thousands of Dollars)(b) Player Profitsc15BargainingandNegotiation.qxd 9/26/11 11:03 AM Page 633