1 Maximizing Value
2 Lower Drug Prices in Africa
3 Behavioral Economics
4 Conflict in Fast-Food Franchising
5 Siting a Shopping Mall
6 Manufacturing Microchips
7 Responding to Exchange Rate Changes
8 Pricing Amazon’s Kindle
9 Airline Ticket Pricing
10 Ticket Pricing for a Sports Franchise
11 Pricing in Practice
12 Multinational Production and Pricing
13 Information Goods
14 The Economics of Groupon
15 Estimating Movie Demand
16 Data Driven Business
17 New Coke
18 Estimating the Demand for Air Travel
19 Forecasting Cable TV Customers
20 The Demand for Toys
21 Forecasting the Fate of EuroDisney
22 Forecasting Performance
23 Allocating a Sales Force
24 A Production Function for Auto Parts
25 Returns to Scale in Coal Mining
26 Winning in Football and Baseball
27 Allocating Production between
Refineries
28 Aluminum vs Steel in Cars and Trucks
29 Allocating Costs
30 Starting a New Business
31 Sunk Costs
32 Ordering a Best-Seller
33 Pricing E-books34 Comparative Advantage and
International Trade
35 E-commerce and Cost Economies
36 Flexibility and Innovation
37 Betting the Planet
38 The Market for Day Care
39 Market Competition and the Internet
40 Tariffs and Quotas
41 New York City’s Taxicabs
42 Intel’s Monopoly
43 The OPEC Cartel
44 A “Natural” Telecommunications Monopoly?
45 Collusion in the Infant-Formula Industry
46 The Five-Forces Model
47 Concentration Ratios in U.S. Industry
48 Global Airfares
49 A Price War
50 Attack on a Skater
51 When to Cut Price
52 Strategic Commitments
53 Bundling Films
54 A Battle for Air Passengers
55 Jockeying in the TV Ratings Game
56 Market Share Competition
57 Two-Tiered Tender Offers
58 A Common Standard for High-Definition
DVDs
59 The Platform Wars Continue
60 Barnes & Noble versus Borders Group
61 An International Mineral Lease
62 Entry Deterrence
63 Establishing a Reputation
64 A Game of Trust
65 The FDA, AZT, and AIDSLIST OF REAL-WORLD APPLICATIONS
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