Financial Feasibility Study of the Business' Offerings
Introduction
Whether it is a new business or an existing business, the decision-making process
regarding what offerings your business is going to market, or is marketing, are the
same.
This section assumes that you have already completed:
Competition and your competitive edge
Market analysis
A customer/client profile analysis
Products and sources of supply
The marketing plan
The target market and target marketing planA financial feasibility study will determine if your offering mix or offering line is
financially doable. It answers this question:
Will you make a profit with this offering line or
offering mix to these designated market segments?