Financial Feasibility Study of the Business' Offerings
Introduction
Whether it is a new business or an existing business, the decision-making process
regarding what offerings your business is going to market, or is marketing, are the
same.
This section assumes that you have already completed:
Competition and your competitive edge
Market analysis
A customer/client profile analysis
Products and sources of supply
The marketing plan
The target market and target marketing plan
A financial feasibility study will determine if your offering mix or offering line is
financially doable. It answers this question:
Will you make a profit with this offering line or
offering mix to these designated market segments?