This new way of marketing personal services is called new for many reasons,
first, both the employer and the employee of the future will be considered as fellow-
employees whose business it will be to SERVE THE PUBLIC EFFICIENTLY. In times past,
employers, and employees have bartered among themselves, driving the best
bargains they could with one another, not considering that in the final analysis they
were, in reality, BARGAINING AT THE EXPENSE OF THE THIRD PARTY, THE PUBLIC THEY
SERVED.
The depression served as a mighty protest from an injured public, whose rights
had been trampled upon in every direction by those who were clamoring for individual
advantages and profits. When the debris of the depression shall have been cleared
away, and business shall have been once again restored to balance, both employers and
employees will recognize that they are NO LONGER PRIVILEGED TO DRIVE BARGAINS
AT THE EXPENSE OF THOSE WHOM THEY SERVE. The real employer of the future will
be the public. This should be kept uppermost in mind by every person seeking to
market personal services effectively.
Nearly every railroad in America is in financial difficulty. Who does not remember
the day when, if a citizen enquired at the ticket office, the time of departure of a train,
he was abruptly referred to the bulletin board instead of being politely given the
information?