personal services. Those who have lost their fortunes, and those who are just
beginning to earn money, have nothing but personal services to offer in return for
riches, therefore it is essential that they have available the practical information
needed to market services to best advantage.
The information contained in this chapter will be of great value to all who aspire
to attain leadership in any calling. It will be particularly helpful to those aiming to
market their services as business or industrial executives.
Complete assimilation and understanding of the information here conveyed will
be helpful in marketing one's own services, and it will also help one to become
more analytical and capable of judging people. The information will be priceless
to personnel directors, employment managers, and other executives charged with the
selection of employees, and the maintenance of efficient organizations. If you doubt
this statement, test its soundness by answering in writing the twenty-eight self-
analysis questions. That might be both interesting and profitable, even though you do
not doubt the soundness of the statement.