THINK & GROW RICH

CHAPTER 9

PERSISTENCE

THE SUSTAINED EFFORT NECESSARY

TO INDUCE FAITH

The Eighth Step toward Riches

PERSISTENCE is an essential factor in the procedure of transmuting DESIRE
into its monetary equivalent. The basis of persistence is the POWER OF WILL.

Will-power and desire, when properly combined, make an irresistible pair.
Men who accumulate great fortunes are generally known as cold-blooded, and
sometimes ruthless. Often they are misunderstood. What they have is will-power,
which they mix with persistence, and place back of their desires to insure the
attainment of their objectives.

Henry Ford has been generally misunderstood to be ruthless and cold-blooded.
This misconception grew out of Ford's habit of following through in all of his plans with
PERSISTENCE.