ACSM Health & Fitness Summit

ONE SIZE DOESN’T FIT ALL: Which Social Media Platforms Are Best

for Health and Fitness Professionals?

Presented by

Fred Hoffman, M.Ed.

I. What is Social Media?

1. Web 2.0, Networks


2. Mobile and Apps


3. Communicating and sharing


4. Creating community


5. Listening and observing


6. It is now essential to be ‘part of the conversation’

II. How to decide which social media platforms are best for you and your
business?

1. What are the most popular social media platforms at the moment?


2. Learn how to use several of the platforms


3. Discover what others are using social media for and how


4. Decide why you would choose to use any of the social networking sites
   a. What do you want to get out of social media?
   b. What do you want to put into social media?


5. Create a social media strategy for you and your business


6. Use metrics to measure results and success

III. Facebook

1. Set up and getting started


2. Personal Timeline


3. Pages


4. The LIKE button
   a. The significance of the like button,
   b. When, why and how to use it


5. Locations and Check-in


6. Privacy settings and Transparency


7. Page Insights

IV. Twitter

1. Set up and getting started


2. How, what and when to tweet
   a. Tweet: 140 characters max
   b. Links, photos and video
   c. Retweet
   d. ‘@’ Connect and ‘#’ Discover


3. Following and followers


4. Twitter analytics