How to Write Better Essays

(b) no persuasive messages – ‘Children travel free’

(c) just information:

(i) routes

(ii) times – departures and arrivals

(iii) platform numbers

But intention =crucial characteristic:

(i) to demonstrate it’s more convenient, efficient, and

less stressful to travel by train

(ii) e.g. fête notice – nothing but information – but

intention=to encourage people to attend, in

order to raise funds for local causes

2. therefore, information =surface appearance
   
   
   • what matters =intention – to suggest/persuade us to adopt
     certain course of action
   
   
   
   

B Informative

• all but a few =informative

1. Some only concerned with giving information:

e.g. public information – changes in regulations & rates of

taxation

government warnings – smoking, use of domestic fire

alarms

2. Others give information while covertly promoting their
   products:

• information about:

(a) New products & technology:

(i) computer tech. & software

(ii) telecommunications, e.g. mobile phones

(iii) entertainment/hobbies:

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