How to Write Better Essays

‘Advertisers seek only to ensurethat consumers make informed

choices.’ DiscussCovert v. Overt.

manipulation

All but a few

=

informative

Some onlyconcernedwith givinginformationPublic

info.

Govt. health

warnings

Smoking

use ofdomestic

fire alarms

At times more than implied e.g. Govt.aim

=

to shock re. dangers of smoking

& drink driving

implied suggestion

=

we sh/change our behaviour

Changes inregulations& rates oftaxation

Others give info. while

covertly promotingtheir products

But

not the “only”thing they do

Re

➂

New products& technology

Computer

tech./software

Telecoms

e.g.

mobile phonetechnology

Entertainment

Hobbies

Digitaltech.

Videos

Musicsystems

TV

Cameras

But rarely just informationSuggestion

=

we can’t afford

not to keep up with progress

New designs

FashionsClothes

H/holdequip.

e.g. washing

machs

microwaves

Suggestion

=

can’t afford toallow o/selvesto fall behind

friends

+

neighbours

ConspicuousconsumptionYou are whatyou own

➁

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