1999 Oliviero Toscani al muro; Museo Nazionale delle Arti e
tradizioni Popolari, Rome, Italy
Group Exhibitions
1989 Images of Desire: Portrayals in Recent Advertising
Photography; Goldie Paley Gallery, Moore College of
Art and Design, Philadelphia, Pennsylvania
1993 Spazio aperto; Biennale, Venice, Italy
Selected Works
Witness (Testimone), 1990
Ciao mamma, 1995
La pub est une charogne qui nous sourit, 1995
Non sono obiettivo, 2001
Further Reading
Abruzzese, Alberto. Metafore della pubblicita`. Genoa:
Costa & Nolan, 1998.
Buck, Rinker. ‘‘The United Color of Benetton: Red Ink.’’
Adweek’s Marketing Week(1994): 14.
Evans, Ian G., and Sumandeep Riyait. ‘‘Is the Message
Being Received? Benetton Analyzed.’’ International
Journal of Advertising12 (1993): 291–301.
Giroux, Henry A. ‘‘Benetton: Buying Social Change.’’ In
Disturbing Pleasures: Learning Popular Culture. New
York: Routledge Press, 1994.
Landi, Paolo, and Laura Pollini.Cosa c’entra l’Aids con i
maglioni?Milan: Mondadori, 1993.
Lee, Andrea.Io e i miei fratelli. Milan: Sperling & Kupfler,
1999.
Mantle, Jonathan.Benetton. Milan: Sperling amp; Kupfler,
1999.
Massari, Stefania, Alberto Abruzzese, Ludovico Pratesi,
and Salvatore Gregorietti.Oliviero Toscani al muro,
Visual Art in United Colors of Benetton Communication.
Milano/Rome: Leonardo Arte, 1999.
Michetti, Chantal.Benetton par Toscani. Lausanne: FAE
Muse`e d’Art Contemporain, 1995.
Semprini, Andrea.La marque. Paris: PUF, 1995.
———.Analyser la communication. Paris: L’Harmattan,
1996.
Tinic, Serra A. ‘‘United Colors and United Meanings: Ben-
etton and the Commodification of Social Issues.’’Jour-
nal of Communication47(3) (1997): 3–23.Oliviero Toscani, Witness, 1990. Original in color.
[Photo Oliviero Toscani]
TOSCANI, OLIVIERO