wasting adjustment of the typewriter. It is better to underline the address
on the typewriter. as shown on the previous page.
Type matter should not be "killed" by the typewriting - another reason for
using sanserif, especially in semi-bold and bold weights.
On ordinary postcards the writing side should be so written and printed
that it can be read lengthways (with postcards with flaps that happens any
way). Lengthways is the natural way to read: postcards are not book pages.
A pr,operly written postcard has the writing as on a book page turned side
ways.
FOR POSTCARDS WITH FLAPS SEE PP. 144- 147