A classic sequence of "typo-photos" (as the combination of photography
with typography is called) has been made by Max Burchartz. the designer.
and Johannes Canis, author of the text, for a portfolio of advertising leaflets
for the "Bochumer Verein fur Bergbau und Gusstahl-fabrikation" (Bochumer
Mining and Steelworks). A reproduction of the cover is shown in the sec
tion on Typography and Photography, p. 90. The reproduction of some of
the inside pages that follow does not do justice to their beauty. There are
about a dozen separate pages in A4 showing tl.e different products of the
firm. Each sheet is printed in black and a different colour (identification by
colour). The colour is used not for decoration but functionally to express
the form and create colour-form-contrast. I do not hesitate to name this
whole work as an example of the spirit of our epoch. Molzahn achieves an
almost pictorial effect in his Elektrodrehbank prospectus, by means of most
powerful contrasts of colour and form (p. 171). Here photography plays an
important part in the composition of the whole, but almost as strong an
LAJOS KASSAK:
Goods catalogue. 1926
B