The New Typography

once counted eight of these on a poster wall). If a circular or other such
"secondary" form is used. it must have a function (as pointer, or for empha­
sis), otherwise it is purely decorative. In posters especially, decorative ele­
ments and anything non-functional must be rigorously excluded. The naive

PHOEBUS

PAlAST

INFINGSZUTEN• 4 81• IM

SQNNTAGS' 1 .. 4 1•• IH

DER SCHRECKLICHE

JAN TSCHICHOLD:

Typographic cinema poster, 1927. Black and red on white.

f17