The New Typography

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How it should not be done!
What looks at first s1ght like a type-poster des1gned on modern l1nes. when looked at more
closely is qu•te unreadable. Where does one beg•n readmg? or contmue? Ten s•zes of type are
used when certainly six at most were needed. The unnecessari ly enlarged initials of several words
Introduce even more disturbance to the whole. Worst of all is the preconceived form-idea (here.
the three columns) wh1ch forces the l1nes into fixed shapes and limits the line-lengths.
Even centred design would have been better!