OTTO BAUMBERGER:
PKZ pillar poster.
Original in full colour.
The cigarette poster by Herbert Bayer is also very effective. the design
being developed from the oblique line of the neck. The line "Adler
Compagnie. AG'" was added later, presumably at the request of the firm. It
does not belong to the original design (as can easily be seen by covering
it up) and disturbs the dynamic of the whole.
It is really astonishing that the film companies have up to now made so lit
tle use of photography for their posters. The few exceptions known to me
are gravure posters with a single large photograph, in format 84 x 120 em,
but with absolutely no pretensions to any artistic form. But it is so obvious
to use photography for film posters. For the posters which I was fortunate
enough to design for the Phoebus-Palast in Munich in 1927, I was able
owing to various circumstances to make use of only a few of the possibili
ties for composition and technique. The production costs of these posters.
made unfortunately for only one cinema, had to be kept extremely low. As