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EL LISSITZKY (1922-1923):
The Mayakovsky book shown open (photo by Lissitzky)
whose eye is his most valued instrument of reception. has been designed
for the first time by Marinetti.
Bestdes the pure "letter-book." a new book-form has arrived, the "picture
book." i.e. a combination of both forms. Modern man has found in illus
trated newspapers and magazines a new source of delight. The impersonal
clarity and precision of photographic reporting often communicates far bet
ter and faster than an article dealing with the same subject. In many papers
photographs are already more important: text has taken a step back. The