The New Typography

(Elle) #1
FEUERSTEIN-KREJCAR­
SIMA-TEIGE:
Cover of an almanac
(1922)

tory of art, the pictures are the major part of the book: in large picture­
books about Germany and many other countries, illustrated with pho­
tographs (Orbis Terrarum). the only text is a short foreword.
After the Futurists. the Dadaists explored the possibilities of typographic
technique in their magazines. Kurt Schwitters in his magazine Merz used
typographic and varied photographic components which were unified by
his typographic design. In Dadaistic designs the previous apparent incom­
patibility of reproductions in book design has disappeared and blocks.
whether from photographs or drawings, have become an integrated part of
the book• The special (for example apparently plastic) form of a halftone



  • The artists of the pre-war period denied the possibility of artistic unity in books using halftone
    blocks. This is in contradiction to the needs of our own time; and now also handmade paper and
    hand-coloured woodcuts belong to the past.

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