Part IV: Descriptions of the 50 Best Jobs for Each Personality Type _______________________________Research market conditions in local, regional,
or national areas to determine potential sales of
a product or service. May gather information on
competitors, prices, sales, and methods of mar-
keting and distribution. May use survey results
to create a marketing campaign based on regional
preferences and buying habits. Collect and analyze
data on customer demographics, preferences, needs,
and buying habits to identify potential markets and
factors aff ecting product demand. Prepare reports
of fi ndings, illustrating data graphically and trans-
lating complex fi ndings into written text. Measure
and assess customer and employee satisfaction. Fore-
cast and track marketing and sales trends, analyzing
collected data. Seek and provide information to help
companies determine their position in the market-
place. Measure the eff ectiveness of marketing, adver-
tising, and communications programs and strategies.
Conduct research on consumer opinions and mar-
keting strategies, collaborating with marketing
professionals, statisticians, pollsters, and other pro-
fessionals. Attend staff conferences to provide man-
agement with information and proposals concerning
the promotion, distribution, design, and pricing of
company products or services. Gather data on com-
petitors and analyze their prices, sales, and method of
marketing and distribution. Monitor industry statis-
tics and follow trends in trade literature. Devise and
evaluate methods and procedures for collecting data,
such as surveys, opinion polls, or questionnaires, or
arrange to obtain existing data. Develop and imple-
ment procedures for identifying advertising needs.
Direct trained survey interviewers.
GOE—Interest Area/Cluster: 06. Finance and
Insurance. Work Group: 06.02. Finance/Insur-
ance Investigation and Analysis. Other Jobs in
! is Work Group: Appraisers and Assessors of Real
Estate; Appraisers, Real Estate; Assessors; Claims
Adjusters, Examiners, and Investigators; Claims
Examiners, Property and Casualty Insurance; Cost
Estimators; Credit Analysts; Financial Analysts;
Insurance Adjusters, Examiners, and Investigators;
Insurance Appraisers, Auto Damage; Insurance
Underwriters; Loan Counselors; Loan Offi cers; Sur-
vey Researchers.organizational policy. Design, evaluate, recommend,
and approve changes of forms and reports. Plan study
of work problems and procedures, such as organiza-
tional change, communications, information fl ow,
integrated production methods, inventory control, or
cost analysis. Recommend purchase of storage equip-
ment and design area layout to locate equipment in
space available.
GOE—Interest Area/Cluster: 04. Business and
Administration. Work Group: 04.05. Account-
ing, Auditing, and Analytical Support. Other Jobs
in! is Work Group: Accountants; Accountants
and Auditors; Auditors; Budget Analysts; Industrial
Engineering Technicians; Logisticians; Operations
Research Analysts.
Skills: Operations Analysis; Systems Evaluation;
Installation; Management of Financial Resources;
Quality Control Analysis; Operation and Control;
Systems Analysis; Equipment Maintenance.
Education and Training Programs: Business/Com-
merce, General; Business Administration and Man-
agement, General. Related Knowledge/Courses:
Personnel and Human Resources; Clerical Practices;
Sales and Marketing; Economics and Accounting;
Customer and Personal Service; Administration and
Management.
Work Environment: Indoors; sitting.Market Research Analysts
! Personality Code: IEC! Education/Training Required: Bachelor’s
degree
! Annual Earnings: $60,300
! Beginning Wage: $33,310
! Earnings Growth Potential: High
! Growth: 20.1%
! Annual Job Openings: 45,015
! Self-Employed: 6.6%
! Part-Time: 12.5%