___________________________________________ Artistic Occupations: Biochemists and Biophysicists
Art Directors
! Personality Code: AE
! Education/Training Required: Work
experience plus degree
! Annual Earnings: $72,320
! Beginning Wage: $39,600
! Earnings Growth Potential: High
! Growth: 9.0%
! Annual Job Openings: 9,719
! Self-Employed: 59.0%
! Part-Time: 22.5%
Formulate design concepts and presentation
approaches and direct workers engaged in art
work, layout design, and copy writing for visual
communications media, such as magazines,
books, newspapers, and packaging. Formulate
basic layout design or presentation approach and
specify material details, such as style and size of type,
photographs, graphics, animation, video, and sound.
Review and approve proofs of printed copy and art
and copy materials developed by staff members.
Manage own accounts and projects, working within
budget and scheduling requirements. Confer with
creative, art, copy-writing, or production department
heads to discuss client requirements and presentation
concepts and to coordinate creative activities. Pres-
ent fi nal layouts to clients for approval. Confer with
clients to determine objectives; budget; background
information; and presentation approaches, styles,
and techniques. Hire, train, and direct staff mem-
bers who develop design concepts into art layouts or
who prepare layouts for printing. Work with creative
directors to develop design solutions. Review illustra-
tive material to determine if it conforms to standards
and specifi cations. Attend photo shoots and print-
ing sessions to ensure that the products needed are
obtained. Create custom illustrations or other graphic
elements. Mark up, paste, and complete layouts and
write typography instructions to prepare materi-
als for typesetting or printing. Negotiate with print-
ers and estimators to determine what services will be
performed. Conceptualize and help design interfaces
for multimedia games, products, and devices. Pre-
pare detailed storyboards showing sequence and tim-
ing of story development for television production.
GOE—Interest Area/Cluster: 03. Arts and Com-
munication. Work Group: 03.01. Managerial Work
in Arts and Communication. Other Jobs in " is
Work Group: Agents and Business Managers of Art-
ists, Performers, and Athletes; Producers; Producers
and Directors; Program Directors; Public Relations
Managers; Technical Directors/Managers.
Skills: Operations Analysis; Management of Finan-
cial Resources; Coordination; Negotiation; Per-
suasion; Service Orientation; Systems Evaluation;
Management of Personnel Resources.
Education and Training Programs: Graphic
Design; Intermedia/Multimedia. Related Knowl-
edge/Courses: Fine Arts; Design; Communications
and Media; Production and Processing; Computers
and Electronics; Administration and Management.
Work Env ironment : Indoors; sitting; using hands
on objects, tools, or controls; repetitive motions.
Art, Drama, and Music Teachers, Postsecondary
! e primary personality type for this occupation is Social.
Look for the description among the Social jobs.
Astronomers
! e primary personality type for this occupation is
Investigative. Look for the description among the
Investigative jobs.
Biochemists and Biophysicists
! e primary personality type for this occupation is
Investigative. Look for the description among the
Investigative jobs.
Artistic–
B