Part IV: Descriptions of the 50 Best Jobs for Each Personality Type ___
Prepare and deliver sales presentations to new and
existing customers to sell new advertising programs
and to protect and increase existing advertising.
Explain to customers how specifi c types of advertis-
ing will help promote their products or services in
the most eff ective way possible. Maintain assigned
account bases while developing new accounts. Pro-
cess all correspondence and paperwork related to
accounts. Deliver advertising or illustration proofs
to customers for approval. Draw up contracts for
advertising work and collect payments due. Locate
and contact potential clients to off er advertising ser-
vices. Provide clients with estimates of the costs of
advertising products or services. Recommend appro-
priate sizes and formats for advertising, depending
on medium being used. Inform customers of avail-
able options for advertisement artwork and provide
samples. Obtain and study information about cli-
ents’ products, needs, problems, advertising history,
and business practices to off er eff ective sales presenta-
tions and appropriate product assistance. Determine
advertising medium to be used and prepare sample
advertisements within the selected medium for pre-
sentation to customers. Consult with company offi -
cials, sales departments, and advertising agencies
to develop promotional plans. Prepare promotional
plans, sales literature, media kits, and sales contracts,
using computer. Identify new advertising markets
and propose products to serve them. Write copy as
part of layout. Attend sales meetings, industry trade
shows, and training seminars to gather information,
promote products, expand network of contacts, and
increase knowledge. Gather all relevant material for
bid processes and coordinate bidding and contract
approval. Arrange for commercial taping sessions
and accompany clients to sessions. Write sales out-
lines for use by staff.
GOE—Interest Area/Cluster: 14. Retail and
Wholesale Sales and Service. Work Group: 14.03.
General Sales. Other Jobs in " is Work Group:
Insurance Sales Agents; Personal Financial Advisors;
Sales Agents, Financial Services; Sales Agents, Secu-
rities and Commodities.
Skills: Negotiation; Management of Financial
Resources; Persuasion; Speaking; Social Perceptive-
ness; Complex Problem Solving; Writing; Service
Orientation.
Education and Training Program: Advertising.
Related Knowledge/Courses: Sales and Marketing;
Economics and Accounting; Communications and
Media; Customer and Personal Service; English Lan-
guage; Transportation.
Work Env ironment : More often outdoors than
indoors; standing.Air Traf! c Controllers
! Personality Code: EC
! Education/Training Required: Long-term
on-the-job training
! Annual Earnings: $112,930
! Beginning Wage: $47,290
! Earnings Growth Potential: Very high
! Growth: 10.2%
! Annual Job Openings: 1,213
! Self-Employed: 0.0%
! Part-Time: 2.1%Control air traffi c on and within vicinity of air-
port and movement of air traffi c between alti-
tude sectors and control centers according to
established procedures and policies. Authorize,
regulate, and control commercial airline fl ights
according to government or company regulations
to expedite and ensure fl ight safety. Issue landing
and take-off authorizations and instructions. Mon-
itor and direct the movement of aircraft within an
assigned airspace and on the ground at airports to
minimize delays and maximize safety. Monitor air-
craft within a specifi c airspace, using radar, com-
puter equipment, and visual references. Inform pilots
about nearby planes as well as potentially hazard-
ous conditions such as weather, speed and direction
of wind, and visibility problems. Provide fl ight path
changes or directions to emergency landing fi elds for