Part IV: Descriptions of the 50 Best Jobs for Each Personality Type _______________________________Education and Training Programs: Construc-
tion Engineering Technology/Technician; Business/
Commerce, General; Business Administration and
Management, General; Operations Management and
Supervision; Construction Management. Related
Knowledge/Courses: Building and Construction;
Design; Engineering and Technology; Mechanical
Devices; Administration and Management; Person-
nel and Human Resources.
Work Environment: Indoors; noisy; sitting.Copy Writers .................................................................
! Personality Code: EA! Education/Training Required: Bachelor’s
degree
! Annual Earnings: $50,660
! Beginning Wage: $26,530
! Earnings Growth Potential: High
! Growth: 12.8%
! Annual Job Openings: 24,023
! Self-Employed: 65.9%
! Part-Time: 21.8%
! e job openings listed here are shared with Poets,
Lyricists, and Creative Writers.Write advertising copy for use by publication or
broadcast media to promote sale of goods and ser-
vices. Write advertising copy for use by publication,
broadcast, or Internet media to promote the sale of
goods and services. Present drafts and ideas to cli-
ents. Discuss with the client the product, advertising
themes and methods, and any changes that should be
made in advertising copy. Consult with sales, media,
and marketing representatives to obtain information
on product or service and discuss style and length of
advertising copy. Vary language and tone of messages
based on product and medium. Edit or rewrite exist-
ing copy as necessary and submit copy for approval
by supervisor. Write to customers in their terms and
on their level so that the advertiser’s sales message is
more readily received. Write articles; bulletins; salesletters; speeches; and other related informative, mar-
keting, and promotional material. Invent names for
products and write the slogans that appear on pack-
aging, brochures, and other promotional material.
Review advertising trends, consumer surveys, and
other data regarding marketing of goods and ser-
vices to determine the best way to promote products.
Develop advertising campaigns for a wide range of
clients, working with an advertising agency’s creative
director and art director to determine the best way
to present advertising information. Conduct research
and interviews to determine which of a product’s sell-
ing features should be promoted.
GOE—Interest Area/Cluster: 03. Arts and Com-
munication. Work Group: 03.02. Writing and Edit-
ing. O t he r Job s i n " is Work Group: Editors; Poets,
Lyricists, and Creative Writers; Technical Writers;
Writers and Authors.
Skills: Persuasion; Technolog y Design; Equipment
Selection; Quality Control Analysis; Time Manage-
ment; Writing; Active Listening; Negotiation.
Education and Training Programs: Communica-
tion Studies/Speech Communication and Rhetoric;
Mass Communication/Media Studies; Journalism;
Broadcast Journalism; Communication, Journalism,
and Related Programs, Other; English Composition.
Related Knowledge/Courses: Communications and
Media; Sales and Marketing; Sociology and Anthro-
pology; English Language; Computers and Electron-
ics; Psychology.
Work Env ironment : Indoors; sitting; using hands
on objects, tools, or controls; repetitive motions.