50 Best Jobs for Your Personality

Part IV: Descriptions of the 50 Best Jobs for Each Personality Type _______________________________

Skills: Management of Financial Resources; Moni-

toring; Social Perceptiveness; Writing; Service Orien-

tation; Operations Analysis; Speaking; Persuasion.

Education and Training Program: Public Rela-

tions/Image Management. Related Knowledge/

Courses: Sales and Marketing; Economics and

Accounting; Foreign Language; Law and Govern-

ment; Education and Training; English Language.

Work Environment: Indoors; sitting.

Public Relations Specialists ............................................

! Personality Code: EAS

! Education/Training Required: Bachelor’s
degree
! Annual Earnings: $49,800

! Beginning Wage: $29,580

! Earnings Growth Potential: High

! Growth: 17.6%

! Annual Job Openings: 51,216

! Self-Employed: 4.9%

! Part-Time: 13.9%

Engage in promoting or creating good will for

individuals, groups, or organizations by writ-

ing or selecting favorable publicity material and

releasing it through various communications

media. May prepare and arrange displays and

make speeches. Prepare or edit organizational pub-

lications for internal and external audiences, includ-

ing employee newsletters and stockholders’ reports.

Respond to requests for information from the media

or designate another appropriate spokesperson or

information source. Establish and maintain coop-

erative relationships with representatives of commu-

nity, consumer, employee, and public interest groups.

Plan and direct development and communication of

informational programs to maintain favorable pub-

lic and stockholder perceptions of an organization’s

accomplishments and agenda. Confer with produc-

tion and support personnel to produce or coordi-

nate production of advertisements and promotions.

Arrange public appearances, lectures, contests, or

exhibits for clients to increase product and service

awareness and to promote goodwill. Study the objec-

tives, promotional policies, and needs of organiza-

tions to develop public relations strategies that will

infl uence public opinion or promote ideas, products,

and services. Consult with advertising agencies or

staff to arrange promotional campaigns in all types

of media for products, organizations, or individu-

als. Confer with other managers to identify trends

and key group interests and concerns or to provide

advice on business decisions. Coach client represen-

tatives in eff ective communication with the public

and with employees. Prepare and deliver speeches to

further public relations objectives. Purchase adver-

tising space and time as required to promote client’s

product or agenda. Plan and conduct market and

public opinion research to test products or determine

potential for product success, communicating results

to client or management.

GOE—Interest Area/Cluster: 03. Arts and Com-

munication. Work Group: 03.03. News, Broadcast-

ing, and Public Relations. Other Jobs in " is Work

Group: Broadcast News Analysts; Interpreters and

Translators; Reporters and Correspondents.

Skills: Service Orientation; Management of Finan-

cial Resources; Persuasion; Writing; Negotiation;

Social Perceptiveness; Judgment and Decision Mak-

ing; Monitoring.

Education and Training Programs: Communica-

tion Studies/Speech Communication and Rhetoric;

Public Relations/Image Management; Political Com-

munication; Health Communication; Family and

Consumer Sciences/Human Sciences Communica-

tion. Related Knowledge/Courses: Sales and Mar-

keting; Communications and Media; Customer and

Personal Service; Sociolog y and Anthropolog y; Cler-

ical Practices; Administration and Management.

Work Environment: Indoors; sitting.