gy focuses on the study of movement of the financial markets, business astrology
focuses on the day-to-day workings of an individual company and its leaders. Business
astrology also reviews which occupations are best suited for certain individuals and
assists a company in putting together a plan. However, these two types of astrology
have only recently separated.
Business astrology differs from financial astrology in that it is used for such pur-
poses as choosing the best timing to start a new venture, to market a new product, and
to reorganize the structure of a company, as well for reviewing the part the employees
play in the efficient workings of a company. Financial astrology deals with the much
larger cycles of planetary movements and their effects on the markets, while business
astrology takes a more microscopic view of an individual entity, an individual compa-
ny, and its infrastructure (called organizational charts). Business astrology also pro-
vides an analysis of the first trade chart, which is calculated for the time the first trade
of the company is made. The first trade chart designates volume sales and stock sales
activity, while an organizational or corporate chart views the infrastructure, the situa-
tion of the employees, the public’s view of the company, and so on. These are all dif-
ferent entities and they dance between the boundaries of both disciplines.
In an article for the International Society of Business Astrologers web site,
Michael Munkasey writes:
Business astrology is unique within the schools because it has two dis-
tinct and separate parts: consultation about business problems or ques-
tions; and also, market forecasting. Often when a person refers to their
practice as “business astrology” they mean either one of these parts or the
other. In truth, the parts really have little connection with each other.
Consultation about business problems or questions involves having an
understanding not only of various natal astrological techniques (chart
reading, transits, progressions, Medieval ideas, etc.), but also of busi-
ness practices. It does little good to consult with a business person who
has profit in mind, when the astrologer does not understand the nature
of the business. Often, questions which arise in this area involve sound
business practice: should I take out a loan at this time from this bank;
should I fire or hire an employee; should I move to this building; etc.
Confronted with every day business questions like these the astrologer
is relegated to discussions of timing. Yes, this is a good time for your
business to expand (or contract); no, Tuesday is not a good day for
approaching the bank about a loan; etc. Astrology can give wonderful
insight into the timing of such events, but without some in-depth
knowledge of contemporary business practices an astrologer can not be
an effective operational consultant.
Market forecasting is totally separate as a business problem from opera-
tional consulting. Market forecasting involves the use of astrological
techniques to select stocks (equities), indices, futures, etc., in a satisfac-
tory manner. Market forecasting as a discipline is much more difficult
than business consulting. Also, the ideas of traditional (includingBusiness Astrology
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