The Outsider 88
“It was Internet publishing, mapping, yellow pages, white
pages, calendar. Basically, what my first company really
did was to help bring the media companies online.”^321
This was the first description on their website:
Every year, businesses in your community
spend thousands or even millions of dollars
on advertising in order to provide you with
information about their products, promotions,
and services. This information comes through
the mail, the print Yellow Pages, and many
other forms you see and hear every day. How-
ever, despite all these efforts, you simply don’t
always find the information you want when
you want it... and here’s where the Internet
can help.
The Internet not only allows you to get the
depth of information you need about a busi-
ness faster and more cost-effectively than any
other source, it also allows you to go a few
steps further. Through the Internet, you have
the ability to communicate with that business
once you’ve found it; the ability to get a map
showing you where that business is relative
to other businesses; the ability to look for
businesses by proximity to your home; the
ability to get door-to-door directions to that
business, and many more. Zip2 not only brings
you all of these benefits, but it is focused