COMMENTARY ON CHAPTER
“Would you tell me, please, which way I ought to go from
here?”
“That depends a good deal on where you want to get to,” said
the Cat.
—Lewis Carroll, Alice’s Adventures in Wonderland
Putting a Price on the Future
Which factors determine how much you should be willing to pay for a
stock? What makes one company worth 10 times earnings and
another worth 20 times? How can you be reasonably sure that you are
not overpaying for an apparently rosy future that turns out to be a
murky nightmare?
Graham feels that five elements are decisive.^1 He summarizes them as:
- the company’s “general long-term prospects”
- the quality of its management
- its financial strength and capital structure
- its dividend record
- and its current dividend rate.
Let’s look at these factors in the light of today’s market.
The long-term prospects. Nowadays, the intelligent investor
should begin by downloading at least five years’ worth of annual
reports (Form 10-K) from the company’s website or from the EDGAR
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(^1) Because so few of today’s individual investors buy—or should buy—individ-
ual bonds, we will limit this discussion to stock analysis. For more on bond
funds, see the commentary on Chapter 4.