Astrology as a Business
Whatever form of flyer or circular you post, be sure to
take care in designing it. If it is in a loose scrawl—as
lost-cat flyers often are—you are doing yourself, and
astrology in general, a disservice. You can be artsy and
even funky and still have good design sense—still look
cool. If you are not good at artistic design, then pay to
have it done, or barter a reading for some art work. One
well-done flyer can serve you for months, even years.
Paid Advertising
Be careful with paid advertising, as in newspapers, and
particularly with radio. It is easy to spend a lot of money
and not have much to show for it. A small classified ad
is not too expensive, and may do the same job as a
much more expensive display advertising piece. With
radio and TV advertising, be doubly careful; it sounds
good and is tempting, but the cost is very high and it
does not always pay off well—going in one ear and out
the other.