Astrology as a Business
The Astrology Reading
Many professional astrologers make a large part of their
income from astrological counseling or readings, and
yet, in the entire literature of astrology, there are only a
mere handful of books that even mention the particulars
of the counseling process. The subject matter of what
takes place in a reading is seldom discussed by
professional astrologers. In this sense, the reading
process is, in fact, somewhat of an occult subject.
Astrologers are not the only professionals who offer
readings or counseling sessions: psychic, tarot, and
palm readers do also, not to mention those of the
psychological profession. There are perhaps as many
styles and techniques of giving readings as there are
practitioners. In this section, I would like to describe
what it is that goes on—or what it is that happens—
during a reading, regardless which of the many
astrological techniques are used. A very definite, and