CONTENTS OF THIS SAMPLE PORTFOLIO
Resume:This is a P.E.A.K.S. resume that is targeted at the fitness club
marketing job for which Peter will be interviewing. The headings set
him up to discuss and verify the P.E.A.K.S. he has that are likely to be
considered desirable in candidates for this position. Note that he does
not list his G.P.A. He does list marketing courses he took that are rele-
vant to this job, and that he can discuss with confidence because he has
in his portfolio examples of two projects he did in these courses that re-
ceived high grades.
P: Personal Characteristics
Letter of recommendation from a marketing professor.After doing very
well in two courses that he took with this professor, he asked her to
write a letter of recommendation. He knew her well enough to ask her
to mention his creativity,follow-through, and the fact that he is a team
player. She agreed that he has these qualities and included them in her
letter. He can now use this letter as evidence that he has these impor-
tant personal characteristics.
E: Experience
Medals for completing four marathons.These are medals he received
for completing four big city marathons in the past year. He can use this
as a prop to discuss his background in fitness. He can make the point
that because of his personal experience in this area, he will be able to
create marketing messages that explain the pleasures and benefits of
fitness. The fact that he completed these marathons can also be used as
evidence of his follow-through. He finishes what he starts.
A: Accomplishments
Congratulatory letter from the faculty advisor to the Future Marketers’
Club.This letter demonstrates his success at staging a promotional
event for a student organization. He can use it as proof that he not only
has experience in marketing,he can get things done. He can discuss how
he followed throughon an idea he had and got great results. Once he
uses this document to establish that he’s had a notable success as a pro-
motions person, he can also use this as a springboard to discuss other
things he accomplished as the promotions coordinator for this student
organization.
K: Knowledge
Synopsis of marketing concentration courses.This document is basically
a rewrite of the descriptions of applicable courses in the school’s course
catalog. Since the write-ups are brief enough to be taken in at a glance,
Peter can hand this document to his interviewer to quickly establish that
he has a solid foundation in the fundamentals of marketing. He can use
these descriptions to segue into a discussion of the outstanding projects
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