232 Part II: Examples of Targeted Portfolios
P Amanda Ferraro
23 Carpleton Rd.
Raritan, NJ 07066
May 20, 2002
Dear Amanda,
CONGRATULATIONS! on conducting a successful Visiting Faculty Lecture Series. In all there were
125 health care providers in attendance, which by any standard would be considered outstanding.
Given the turnout you got for this event, it is quite obvious that you have built and maintained
productive, long-lasting business relationships with your customers. I am confident that you will
reap the rewards of such a successful program.
As you are aware, the key here is to follow through with those in attendance and make sure they
completely understood our message. The spreadsheet you developed for tracking purposes is ideal
for this.
Again, congratulations! and keep up the outstanding work.
Good Selling,
Frank DePeters
Frank DePeters
District Manager
Rx Pharmaceutical Company
Raritan, New Jersey 08867