The Career Portfolio Workbook

3

Targeting Your Portfolio

OVERVIEW

When the time comes to select items from your Master Portfolio to take

to an interview, one strategy might be to simply sift through the items

in your Master Portfolio and pull out the documents that you think

might work. But will you hit the mark? In this chapter we will discuss

strategies you can use to improve your aim so that you bring a well-tar-

geted portfolio to every interview.

Specifically, we will review the following:

What it means to target a portfolio and why you should do so

When you should create a targeted portfolio

How to select items that will appeal to your target audience

How to organize the items in your targeted portfolio

How to create the “right look”for your targeted portfolio

By the end of this chapter you should have a clear idea of how to create

a well-targeted Can-Do Portfolio that will include the best items to

bring to a particular interview.

In addition to having a great product, if you follow the suggested

strategies, you are also likely to feel a great surge of confidence. Know-

ing that you will be bringing the “right stuff”to a meeting can actually

inspire you to look forward to interviews that might otherwise fill you

with dread.

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