Digital Marketing Handbook

(ff) #1

Bing 217


Montreal, New York City, Oklahoma City, Ottawa, Philadelphia, Phoenix, Pittsburgh, Portland, Providence,
Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Vancouver, and
Washington, D.C.
Prior to October 30, 2007, the gadgets were known as Live Search gadget and Live Search Maps gadget; both
gadgets were removed from Windows Live Gallery due to possible security concerns.[36] The Live Search Maps
gadget was made available for download again on January 24, 2008 with the security concern addressed.[37]
However around the introduction of Bing in June 2009 both gadgets have been removed again for download from
Windows Live Gallery.

Accelerators


Accelerators allow users to access Bing features directly from selected text in a webpage. Accelerators provided by
the Bing team include:


  • • Bing Translator

  • • Bing Maps

  • • Bing Shopping


Web Slices


Web Slices can be used to monitor information gathered by Bing. Web Slices provided by the Bing team include:



  • • Weather from Bing

  • • Finance from Bing

  • • Traffic from Bing


Plug-ins


The Bing team provides an official Bing Firefox add-on, which adds search suggestions to the Firefox search box
from Bing.[38]

Marketing and advertisements


Live Search


Since 2006, Microsoft had conducted a number of tie-ins and promotions for promoting Microsoft's search offerings.
These include:


  • Amazon's A9 search service and the experimental Ms. Dewey interactive search site syndicated all search results
    from Microsoft's then search engine, Live Search. This tie-in started on May 1, 2006.

  • Search and Give - a promotional website launched on 17 January 2007 where all searches done from a special
    portal site would lead to a donation to the UNHCR's organization for refugee children, ninemillion.org. Reuters
    AlertNet reported in 2007 that the amount to be donated would be $0.01 per search, with a minimum of $100,000
    and a maximum of $250,000 (equivalent to 25 million searches).[39] According to the website the service was
    decommissioned on June 1, 2009, having donated over $500,000 to charity and schools.[40]

  • Club Bing - a promotional website where users can win prizes by playing word games that generate search
    queries on Microsoft's then search service Live Search. This website began in April 2007 as Live Search Club.

  • Big Snap Search - a promotional website similar to Live Search Club. This website began in February 2008, but
    was discontinued shortly after.[41]

  • Live Search SearchPerks! - a promotional website which allowed users to redeem tickets for prizes while using
    Microsoft's search engine. This website began on October 1, 2008 and was decommissioned on April 15, 2009.

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