Web 2.0 33
Web 2.0's participatory technologies and social networks (Facebook, etc.) into 3D space. Of all its metaverse-like
developments, Smart suggests Web 3.0's most defining characteristic will be the mass diffusion of NTSC-or-better
quality open video [69] to TVs, laptops, tablets, and mobile devices, a time when "the internet swallows the
television."[70] Smart considers Web 4.0 to be the Semantic Web and in particular, the rise of statistical,
machine-constructed semantic tags and algorithms, driven by broad collective use of conversational interfaces,
perhaps circa 2020.[71] David Siegel's perspective in Pull: The Power of the Semantic Web, 2009, is consonant with
this, proposing that the growth of human-constructed semantic standards and data will be a slow, industry-specific
incremental process for years to come, perhaps unlikely to tip into broad social utility until after 2020.
According to some Internet experts, Web 3.0 will allow the user to sit back and let the Internet do all of the work for
them.[72] Rather than having search engines gear towards your keywords, the search engines will gear towards the
user. Keywords will be searched based on your culture, region, and jargon.[73]
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