Internet marketing 73
Advertising industry
In addition to the major effect internet marketing has had on the technology industry, the effect on the advertising
industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of
dollars annually.[18][19][20] PricewaterhouseCoopers reported that US$16.9 billion was spent on Online marketing in
the U.S. in 2006.[21]
This has caused a growing impact on the United States' electoral process. In 2008, candidates for President heavily
utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average,
over 500 social network supporters per day to help spread their message.[22] President Barack Obama raised over
US$1 million in one day during his extensive Democratic candidacy campaign, largely due to online donors.[23]
Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of
them were originally brick and mortar businesses such as publishing, music, automotive or gambling, while others
have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting.References
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[ 19 ]The Register – Internet advertising shoots past estimates (http:/ / http://www. theregister. co. uk/ 2006/ 09/ 29/ internet_advertising_booms/ )
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[ 21 ]PricewaterhouseCoopers reported U.S. Internet marketing spend totaled $16.9 billion (http:/ / http://www. directtraffic. org/ OnlineNews/
Internet_marketing_20075115473. html) in 2006" (Accessed 18-June-2007)
[ 22 ]"Spartan Internet Consulting – Political Performance Index (http:/ / spartaninternet. com/ 2008/ news. asp?id=9) (SIPP)" (Accessed
28-June-2008)