EDITOR IN CHIEF Adi IgnatiusEDITORIAL OFFICES
60 Harvard Way, Boston, MA 02163
617 - 783 - 7410 | fax 617 - 783 - 7493
HBR.org
VOLUME 100, NUMBER 1 | JANUARY–FEBRUARY 2022
Printed in the U.S.A.
Copyright 2021 Harvard Business School Publishing Corporation.
All rights reserved.EDITORIAL
SENIOR EDITORS Laura Amico, Scott Berinato,
David Champion Paris, Paige Cohen, Kevin Evers,
Gretchen Gavett, Eben Harrell, Jeff Kehoe, Scott LaPierre,
Toby Lester, Juan Martinez, Amy Meeker, Curt Nickisch,
Steven Prokesch, Vasundhara Sawhney, Thomas Stackpole,
Erica Truxler
MANAGING EDITOR, HBR PRESS Allison Peter
SENIOR ASSOCIATE EDITORS Courtney Cashman,
Susan Francis, Dave Lievens
ASSOCIATE EDITORS Dagny Dukach, Stefanie Fernández,
Ramsey Khabbaz, Emma Waldman
ARTICLES EDITORS Christina Bortz, Susan Donovan,
Martha Lee Spaulding
EDITORIAL AUDIENCE DIRECTOR Nicole D. Smith
AUDIENCE ENGAGEMENT EDITOR Kelsey Gripenstraw
SENIOR AUDIO PRODUCERS Amanda Kersey,
Anne Noyes Saini
MULTIMEDIA PRODUCER Andy Robinson
ASSISTANT EDITORS Rakshitha Ravishankar, Alicyn Zall
EDITORIAL COORDINATOR Shanze Hasan
STAFF ASSISTANT Christine C. Jack
CONTRIBUTING EDITORS Sarah Cliffe, Karen Dillon,
Holly Forsyth, Amy Gallo, Jane Heifetz, Paul Hemp,
John Landry, Gardiner Morse, Andrew O’Connell,
Anand P. Raman, Dana Rousmaniere
CONTRIBUTING STAFF Leslie Cauldwell, Kathryn K. Dahl,
Sarabeth Fields, Kelly Messier, Annie Noonan, JM Olejarz,
Debbie White
DESIGN
DESIGN DIRECTORS Stephani Finks HBR Press,
Susannah Haesche HBR, Marta Kusztra Product & UX
ASSOCIATE DESIGN DIRECTOR Karen Player Multimedia
SENIOR GRAPHICS EDITOR Macaulay Campbell
SENIOR DESIGNER Emily Caulfield
SENIOR PHOTO EDITOR Sasha Patkin
DESIGNER Jeff Paul Product
CONTRIBUTING DESIGNERS Yuliya Bas, Kristen Nathan,
Ariel The
PRODUCTION
EDITORIAL PRODUCTION DIRECTOR Dana Lissy
SENIOR PRODUCTION EDITORS Jennifer Waring,
Christine Wilder
PRODUCTION EDITORS Victoria Desmond, Jodi Fisher,
Anne Starr
SENIOR PRODUCTION SPECIALIST Robert Eckhardt
PRODUCTION SPECIALIST Alexie Rodriguez
CONTRIBUTING STAFF Kristin Murphy Romano
EDITORIAL ADVISORY BOARD
Bharat Anand, Azeem Azhar, John Battelle,
Marcus Buckingham, Nicco Mele, Vivek ShahEDITOR, HBR
Amy Bernstein
EDITOR, HBR.ORG
Maureen Hoch
EDITORIAL DIRECTOR,
HBR PRESS
Melinda MerinoCREATIVE DIRECTOR
John Korpics
EXECUTIVE EDITORS
Alison Beard
Daniel McGinn
Sarah Moughty
Ania G. WieckowskiTransform Your Business with
Data-Driven Insights
Most companies have massive amounts of data at their
disposal yet fail to utilize it in any meaningful way.
HBR’s Data Analytics Collection will enable you to leverage
your data in key business decisions and processes with
impressive results. This specially priced three-volume
set includes Keeping Up with the Quants: Your Guide to
Understanding and Using Analytics, Competing on Analytics:
The New Science of Winning, and HBR Guide to Data
Analytics Basics for Managers Ebook + Tools.Data Analytics Collection
PRODUCT # 1064 BN • 3 ITEMS • DIGITAL FORMAT
A savings of more than 20 % off the individual components!
THIS DIGITAL SPECIAL COLLECTION INCLUDES 3 EBOOKS + TOOLSAVAILABLE EXCLUSIVELY AT:
store.hbr.org
1 - 800 - 988 - 0886 OR + 1 - 617 - 783 - 7500special
collectionEDITOR IN CHIEF Adi IgnatiusEDITORIAL OFFICES
60 Harvard Way, Boston, MA 02163
617 - 783 - 7410 | fax 617 - 783 - 7493
HBR.org
VOLUME 100, NUMBER 1 | JANUARY–FEBRUARY 2022
Printed in the U.S.A.
Copyright 2021 Harvard Business School Publishing Corporation.
All rights reserved.EDITORIAL
SENIOR EDITORS Laura Amico, Scott Berinato,
David Champion Paris, Paige Cohen, Kevin Evers,
Gretchen Gavett, Eben Harrell, Jeff Kehoe, Scott LaPierre,
Toby Lester, Juan Martinez, Amy Meeker, Curt Nickisch,
Steven Prokesch, Vasundhara Sawhney, Thomas Stackpole,
Erica Truxler
MANAGING EDITOR, HBR PRESS Allison Peter
SENIOR ASSOCIATE EDITORS Courtney Cashman,
Susan Francis, Dave Lievens
ASSOCIATE EDITORS Dagny Dukach, Stefanie Fernández,
Ramsey Khabbaz, Emma Waldman
ARTICLES EDITORS Christina Bortz, Susan Donovan,
Martha Lee Spaulding
EDITORIAL AUDIENCE DIRECTOR Nicole D. Smith
AUDIENCE ENGAGEMENT EDITOR Kelsey Gripenstraw
SENIOR AUDIO PRODUCERS Amanda Kersey,
Anne Noyes Saini
MULTIMEDIA PRODUCER Andy Robinson
ASSISTANT EDITORS Rakshitha Ravishankar, Alicyn Zall
EDITORIAL COORDINATOR Shanze Hasan
STAFF ASSISTANT Christine C. Jack
CONTRIBUTING EDITORS Sarah Cliffe, Karen Dillon,
Holly Forsyth, Amy Gallo, Jane Heifetz, Paul Hemp,
John Landry, Gardiner Morse, Andrew O’Connell,
Anand P. Raman, Dana Rousmaniere
CONTRIBUTING STAFF Leslie Cauldwell, Kathryn K. Dahl,
Sarabeth Fields, Kelly Messier, Annie Noonan, JM Olejarz,
Debbie White
DESIGN
DESIGN DIRECTORS Stephani Finks HBR Press,
Susannah Haesche HBR, Marta Kusztra Product & UX
ASSOCIATE DESIGN DIRECTOR Karen Player Multimedia
SENIOR GRAPHICS EDITOR Macaulay Campbell
SENIOR DESIGNER Emily Caulfield
SENIOR PHOTO EDITOR Sasha Patkin
DESIGNER Jeff Paul Product
CONTRIBUTING DESIGNERS Yuliya Bas, Kristen Nathan,
Ariel The
PRODUCTION
EDITORIAL PRODUCTION DIRECTOR Dana Lissy
SENIOR PRODUCTION EDITORS Jennifer Waring,
Christine Wilder
PRODUCTION EDITORS Victoria Desmond, Jodi Fisher,
Anne Starr
SENIOR PRODUCTION SPECIALIST Robert Eckhardt
PRODUCTION SPECIALIST Alexie Rodriguez
CONTRIBUTING STAFF Kristin Murphy Romano
EDITORIAL ADVISORY BOARD
Bharat Anand, Azeem Azhar, John Battelle,
Marcus Buckingham, Nicco Mele, Vivek ShahEDITOR, HBR
Amy Bernstein
EDITOR, HBR.ORG
Maureen Hoch
EDITORIAL DIRECTOR,
HBR PRESS
Melinda MerinoCREATIVE DIRECTOR
John Korpics
EXECUTIVE EDITORS
Alison Beard
Daniel McGinn
Sarah Moughty
Ania G. WieckowskiTransform Your Business with
Data-Driven Insights
Most companies have massive amounts of data at their
disposal yet fail to utilize it in any meaningful way.HBR’s Data Analytics Collection will enable you to leverage
your data in key business decisions and processes with
impressive results. This specially priced three-volume
set includes Keeping Up with the Quants: Your Guide to
Understanding and Using Analytics, Competing on Analytics:
The New Science of Winning, and HBR Guide to Data
Analytics Basics for Managers Ebook + Tools.Data Analytics Collection
PRODUCT # 1064 BN • 3 ITEMS • DIGITAL FORMAT
A savings of more than 20 % off the individual components!
THIS DIGITAL SPECIAL COLLECTION INCLUDES 3 EBOOKS + TOOLSAVAILABLE EXCLUSIVELY AT:
store.hbr.org
1 - 800 - 988 - 0886 OR + 1 - 617 - 783 - 7500special
collectionEDITOR IN CHIEF Cydney Roach
ASSISTANT TO THE EDITOR
Elle Farrell
EDITOR, US
Cydney Roach
EDITOR, CANADA
Rhea Dubois-Phillips
EDITOR, EMEA
Nicole Linger
EDITOR, APAC
Adrian Warr
EDITOR, LATIN AMERICA
Fernanda RomanoUS GEO EDITORS
SEATTLE Jamie Fish
BAY AREA Alissa Schepisi
LOS ANGELES TBD
DALLAS Nisha Kassam
CHICAGO Vic Simonelli
NYC Trey Muller
DC Julia Christensen