Typography, Headlines and Infographics

(coco) #1
ven the traditional yearbook has not escaped the technological
revolution in high school publications. Schools are experimenting
with alternative formats for the traditional yearbook. These new
formats include monthly magazines, video yearbooks and electronic
yearbooks. Desktop publishing and improved printing techniques have
changed the look of the traditional yearbook, too. The stiff, formal record
book has evolved into a contemporary book with more candid pictures
and more color, graphic accents and infographics.
And the changes are just beginning. Undoubtedly someone will pro-
duce this year’s book on DVD so “readers” can pop it into their laptops
and watch the highlights of the school year flash across the monitor
screen. Instead of signatures, there will be e-mail messages from class-
mates. Through digitizing, you will even be able to “age” the mug shots so
you’ll recognize your classmates when you come back in 25 years for your
class reunion!
Similarly, many schools are experimenting with magazines, either as
an alternative to traditional publications or, in some cases, as a substi-
tute. Literary arts magazines that showcase student poetry, fiction and
artwork have long been popular. Now it’s also easy to find a wide range of
other kinds of magazines that cover music, the cinema and many other
special interests.
The design and layout techniques, the photography skills and the writ-
ing styles for newspapers that you have learned in this book apply to year-
book and magazine production as well. In this chapter you’ll learn how
to design and produce yearbooks and magazines by applying skills you
already have to different kinds of publications with a variety of intended
readers and purposes.

WHY A YEARBOOK?


No matter what format you choose, a yearbook is just what its name
implies: a story about a year. One year. This year. It is also a historical
record—probably the only permanent record of this year at your school.

(^400) MIXED MEDIA


E


In this chapter, you will learn
the meaning of these terms:
title page
folio
table of contents
opening section
double-page spread
closing section
colophon
people pages
mug pages
panel pages
theme
logo
end sheets
division pages
ladder
signature
mini-mag
tip-in
magazine
literary magazine
creative arts magazine
general interest
magazine
special interest
magazine
zine
mosaic concept
of design
column
elements of a spread
external margin
bleed
eyeline

After completing this chapter, you will be able to:


  • create a yearbook theme and a magazine concept,

  • adapt journalistic writing and design skills to yearbook and
    magazine publishing,

  • plan, design and produce a yearbook or magazine.

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