YEARBOOKS AND MAGAZINES^429
FIGURE 18.10
YEARBOOK LAYOUT STYLES
#OMING¬THIS¬MONTH3OMEWHERE¬OUTTHERE¬IS¬STUFF3OMEWHERE¬OUTTHERE¬IS¬STUFF4HIS¬)S¬4HE¬!LL¬0URPOSE¬(EADLINE&OR¬0LACEMENT¬/NLY4HIS¬)S¬4HE¬!LL¬0URPOSE¬(EADLINE&OR¬0LACEMENT¬/NLY4HIS¬)S¬4HE¬!LL¬0URPOSE(EADLINE¬&OR0LACEMENT¬/NLY4HIS¬IS¬!N¬!LL¬0URPOSE¬(EADLINE¬¬¬¬4HE¬-ONDRIAN¬STYLE¬
SOMETIMES¬REFERRED¬TO¬AS¬LOCAL¬
POINT ¬IS¬BECOMING¬INCREASINGLY¬
POPULAR¬&IRST ¬THE¬DESIGNER¬
PLACES¬INTERSECTING¬HORIZONTAL¬
AND¬VERTICAL¬LINES¬ANYWHERE¬ON¬
THE¬SPREAD ¬EXCEPT¬THE¬CENTER¬¬
!¬LARGE¬DESIGN¬ELEMENT¬IS¬
PLACED¬IN¬THE¬LARGEST¬QUADRANT ¬
AND¬OTHER¬SMALLER¬ELEMENTS¬ARE¬PLACED¬IN¬THE¬REMAINING¬THREE¬
QUADRANTS¬4HE¬TWO¬CROSSED¬
LINES¬THEN¬BECOME¬PART¬OF¬THE¬
INTERNAL¬MARGINS¬4HIS¬LAYOUT¬
STYLE¬IS¬PARTICULARLY¬EFFECTIVE¬IN¬
OPENING¬AND¬DIVISION¬SPREADS¬¬¬¬¬¬¬¬¬/NE¬STYLE¬OF¬LAYOUT¬IS¬CALLED¬
vISOLATED¬ELEMENTv¬4HIS¬STYLE¬IS¬
ACHIEVED¬BY¬SPECIFICALLY¬
ISOLATING¬TWO¬OR¬THREE¬DESIGN¬
ELEMENTS¬PHOTOS ¬COPY¬OR¬
ARTWORK ¬TO¬CLEARLY¬ESTABLISH¬OUR¬
DESIRED¬EDITORIAL¬EMPHASIS¬
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DESIGN¬STYLE¬WHICH¬IS¬BASED¬ON¬
AN¬IMAGINARY¬HORIZONTAL¬LINE¬
BEING¬PLACED¬ACROSS¬THE¬DOUBLE¬
PAGE¬SPREAD¬4HE¬DESIGNER¬
PLACES¬ALL¬PHOTOS¬AND¬ART¬
ELEMENTS¬TO¬EITHER¬THE¬TOP¬OR¬
BOTTOM¬OF¬THIS¬IMAGINARY¬LINE ¬
AND¬COPY¬IS¬PLACED¬TO¬THE¬
ALTERNATE¬SIDE
¬¬¬¬¬¬4HIS¬MAY¬BE¬REVERSED¬AS¬
SHOWN¬BY¬CHANGING¬THE¬COPYPHOTO¬RELATIONSHIP¬4HE¬
RESULTING¬CHANGE¬IN¬DESIGN¬
IS¬BEST¬UTILIZED¬IN¬DEFINING¬
DIFFERENT¬EDITORIAL¬SECTIONS¬OF¬
THE¬BOOK¬¬¬¬¬¬¬¬4HIS¬LAYOUT¬STYLE¬IS¬CREATED¬
BY¬SPACING¬ONE¬VERY¬LARGE¬
ELEMENT¬ANYWHERE¬ON¬THE¬
DOUBLE¬PAGE¬SPREAD¬3MALLER ¬
LESS¬DRAMATIC¬ELEMENTS¬ARE¬
THEN¬PLACED¬ADJACENT¬TO¬THE¬
PAGES¬VISUALLY¬SUPPORTING¬
THE¬DOMINANCE¬OF¬THE¬DESIGN¬
ELEMENT¬¬¬¬¬-ODULAR¬LAYOUT¬STYLES¬
CONSIST¬OF¬ONE¬LARGE¬RECTANGLE¬
WHICH¬MAY¬ENCOMPASS¬THE¬
ENTIRE¬DOUBLE¬PAGE¬SPREAD¬
4HIS¬vLARGEv¬ELEMENT¬IS¬THEN¬
SUBDIVIDED¬INTO¬MANY¬vSMALLERv¬
ELEMENTS¬BY¬USING¬A¬CONSISTENT¬
INTERNAL¬MARGIN¬(EADLINES¬
AND¬COPY¬ARE¬THEN¬PLACED¬TO¬
THE¬OUTSIDE¬¬¬¬¬3IMILAR¬TO¬THE¬DOMINANT¬
PHOTO ¬SKYLINE¬STYLE¬IS¬
ACCOMPLISHED¬BY¬STARTING¬WITH¬A¬
LARGE¬VERTICAL¬RECTANGLE¬4HIS¬
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STRUCTURE¬IS¬COMPLIMENTED¬BY¬
STAGGERED¬ELEMENTS¬GIVING¬THE¬
APPEARANCE¬OF¬A¬CITY¬SKYLINE¬¬
4HE¬VERTICAL¬NATURE¬OF¬THE¬
ELEMENTS¬TEND¬TO¬SLOW¬THE¬
READER¬IN¬THIS¬VISUAL¬PROGRESSION¬
FROM¬LEFT¬TO¬RIGHT-ONDRIAN(ANGING¬IT¬FROM¬A¬LINE $OMINANT¬PHOTO 3KYLINE)SOLATED¬ELEMENT -ODULAR